When I moved to Lake Constance more than 20 years ago after completing my studies, I actually only wanted to stay for a year. But the Rhine Valley quickly captured my heart and has not let it go to this day. Even after completing my Executive MBA in St. Gallen, I have remained loyal to the region.

In Liechtenstein, I have now been working in marketing / sales for many years and inspire customers in the premium segment. As Head of Marketing at CIT, I am able to creatively convince coin collectors worldwide of how exceptional and sought-after our products from Balzers are. CIT has been producing exceptional coins for almost 55 years. This is appreciated by many international customers (dealers and national banks), for whom more than 300 different coin projects are realized every year. Whether design, production or marketing, at CIT we offer every customer the tailor-made service they need to successfully realize a coin idea.

In cooperation with production partner B.H. Mayer, the revolutionary smartminting® technology was developed, opening a new chapter in embossing technology. It not only enables a sensational high relief on both sides, but also an enormous level of detail. This results in very impressive display options with reduced material usage. Whether made of silver, gold, platinum or copper, in combination with a wide variety of surface treatments, coloring techniques, inlays and special shapes, Balzers creates numismatic works of art that have already won 30 awards for innovative designs, technical innovations and artistic solutions.

My life takes place on both sides of the Rhine: while I live in Switzerland, my job takes me to Balzers every day. You often get so wrapped up in everyday life that you almost forget how privileged we are here - surrounded by mountains, nearby lakes and unspoiled nature. Others have to go on vacation for that.

Falk Liebnitzky, Head of Marketing, CIT Coin Invest AG, Balzers